A Social Media App that allows people to share their past, present, and future locations safe and easy with their friends.
User Experience Design,
User Flow, UX Research, Prototypes, Wireframes
The ESA BIC is an accelerator for GPS/space-related startups offering non-equity funding as well as business and IT support from the European Space Agency and the European Union. In 2018 Swipsh got accepted as a partner of the ESA BIC in Darmstadt, Hesse.
With Swipsh we wanted to create a safe and easy to use environment for users to share their location with their friends and family. Most of the competitors are based on live tracking and display a user's location at all times resulting in a lack of privacy.
Sketching helped me to iterate fast concepts and came up with the basic scope of features for the final product. At this point, I already set up possible user flows and tried to get a good understanding of the scope of the application as well as concepts for the layout.
With my foundation of sketches, I had a solid foundation to build on. Setting up inital Wireframes based on a consistent layout and more information was the next step in my creative process. Elevating the sketches to a digital layer helped me to refine my draft concepts.
With my collection of wireframes, I got a design pattern to build on. Moving on to the final design, colors, typography as well as the final information architecture were essentials steps on my road to finalize the product.
Mapping out a userflow helped me to get a better overview of the whole system and potential bottlenecks and pain-points. Concerning the posting of a location, I did a lot of iteration to figure out the best flow to enable a seamless experience for the end-user.
Swipsh allows the users to interact with each other, seeing where their friends have been, where they are right now or where they are going to be in the future. Past, Present, and future merge into one, giving users an overview of activities & locations of friends and family.
During the creative process, the scope, as well as the design, shifted several times. Step by step we pruned the features down to the basic needs of the user by eliminating unnecessary steps along the way, leading to a seeming less experience.
Addressing the actuality of the displayed information we integrated 3 columns enabling users to make plans, perceive present ongoings and take notice of past events. Combined with a check-in check-out algorithm the information displayed is always on point.
The interactive Map on Swipsh enables users to have a bigger picture of the recent posts. On the interactive map, Past, Present & Future posts are displayed so users can explore locations of their friends as well as discover interesting places.
We integrated an automatic location algorithm that recognizes a user's location, town, and country within seconds. With the enhanced sharing process, a user can share his current city within 3 taps. If desired users can tag friends, activities or add a comment to their post.
To create a more inclusive platform user can like, comment and interact with posts of their friends. A profile keeps track of all visited places and stores them in a history. Furthermore, this section is the go-to place for new friend requests to extend a user's network.