Hochburg is a design agency with focus on brand communication and corporate design. The company creates products and experiences for digital age.
Work: Product Design & Strategy
Project Type: Website
Hochburg is a strategic design agency with focus on brand communication and corporate design. We create products and experiences for the challenges of the digital age.The goal was to take there amazing
work and give it an interactive environment in which the cases would thrive, entice users, build up excitement and surprise while keeping simplicity and usability in mind.
The outcome was a bold and simple structured website that showcase Hochburg's eye for detail and vision when it comes to corporate graphic design. Throughout the experience we added several interactive
elements to browse the projects in a fun and exciting way. Small easter eggs like a screensaver where part of creating an enjoyable experience for potential clients and users browsing the site.
Coming up with exciting and new concepts was a challenging part of the redesign. Wireframes helped us to come up with cutting edge concepts and iterate on
different layouts. During this process we developed a 3 column scroll as well as a horizontal scroll to explore a project in detail.
To come up with a solid concept for the website a userflow was necessary to map out the entire experience and sections of the website. At this stage
I added a pre-loader as well as filters to browse the projects and select a specific project category. Furthermore redirects to the social channels were added
The project describes a user-centered design exploration, including user needs assessment, iterative prototyping, and initial evaluations for interpreting and acting upon lab test results.
001 - Product Design & UX Research